Our service includes a comprehensive marketing consulting services help identify opportunities in the Allentown, Bethlehem and Easton, Pennsylvania areas and surrounding communities. We'll provide a comprehensive report that includes a marketing strategy with timelines and milestones, a cost analysis, and a schedule. We also offer a suite of services that will help you achieve your desired results. 

Strategic Development

Brand Assessment & Development

Goal Setting & Measurement

Project your future by organizing your present. Fusion Marketing Services assists you in creating a game plan with specific goals and objectives that is responsive to ever-shifting market dynamics. We’ll help guide you through the strategic planning process, development of short and long-term goal setting, SWOT, as well as market and other competitive analyses. 

Goal Setting & Measurement

Brand Assessment & Development

Goal Setting & Measurement

Goal setting is the springboard to success. Fusion Marketing Services assists clients with creating specific, measureable, attainable, realistic, and timely goals. ROI is key to any business, and Fusion is your strategic partner for revenue generation. We will develop initial benchmarks, measure ongoing marketing effectiveness, assess and evaluate ROI, and present metrics.

Brand Assessment & Development

Brand Assessment & Development

Brand Assessment & Development

Brand assessment is a fact-finding process that allows you to clearly articulate your brand, identify changes in the market(s) you serve and execute a brand strategy that enables all touch points to experience it.  Fusion Marketing Services will help you with this assessment through the formulation of uncovering questions.  It’s an essential process to developing the brand strategy.

Digital Marketing Strategy

Creative Direction & Development

Brand Assessment & Development

Our team maintains industry knowledge through learning and certifications to ensure that our clients receive the most current, results-driven consultation for implementing a digital marketing strategy.

Media Planning & Placement

Creative Direction & Development

Creative Direction & Development

After creating your strategic business message, Fusion Marketing Services helps you identify the appropriate channels to reach your intended audience. Through television, radio, print, direct mail, outdoor advertising, interactive, and social media, we create cost effective media plans to target your specific demographic group.

Creative Direction & Development

Creative Direction & Development

Creative Direction & Development

The creative team at Fusion Marketing Services works with all stakeholders to develop promotional ideas and strategize concepts. We make sure our client's needs and campaign goals are met through the creative process.

Market Research

Event Planning & Public Relations

Event Planning & Public Relations

One of hardest and most time challenging processes is the collection of research. Uncovering the right research and method clearly depends on what your objective is for this information.  Fusion Marketing Services will, not only, provide you with the guidance for clearly identifying your research objectives, but we will also help to collect it.  Keep in mind the old adage – Garbage In, Garbage Out. Asking the right questions, at the right time and to the right audience will help you achieve the right outcome.

Event Planning & Public Relations

Event Planning & Public Relations

Event Planning & Public Relations

Shouting on top of the mountain will only spread down the valley so far. Passing the message onto others to communicate is equally ineffective and can result in misleading information. The proper way of communicating is to speak directly to your audience with the right message at the right time. Fusion Marketing will assist you in crafting that message and reaching out to your audience.